Gentech
Digital Marketing

Google Ads Management

Search, Shopping, Performance Max, and YouTube campaigns built to lower cost-per-lead every month, not just spend the budget.

Google Ads Managed for Cost Per Lead, Not Just Clicks

Google Ads is easy to spend on and easy to waste money on — broad match keywords, unoptimized Performance Max campaigns, and un-tracked conversions burn budget without producing leads. We build campaigns around your actual sales funnel: the right match types, negative keyword lists that get maintained weekly, and conversion tracking wired to real leads, not just form-page views.

Why It Works

Budget spent on buyers, not browsers

Tight match types and weekly-maintained negative keyword lists stop your budget from being consumed by irrelevant searches.

Every rupee traceable to a lead

We wire conversion tracking to real form submissions and calls, not just page views — so you know exactly what a lead costs, campaign by campaign.

Built by a team that also builds the landing pages

Because we're also a web development agency, we can fix a low-converting landing page directly instead of just flagging it in a report.

How We Work

1
Account audit & funnel mapping

For existing accounts, a full audit of wasted spend, match types, and tracking gaps. For new accounts, we map your sales funnel before writing a single ad.

2
Campaign architecture & keyword build

Campaigns are structured by intent and product/service line — never one giant catalog-all campaign — with match types chosen to control spend precisely.

3
Conversion tracking setup

GA4 and Google Tag Manager are configured to track real conversions (form fills, calls, purchases), with offline conversion import wired in where sales happen off-platform.

4
Launch & weekly optimization

Search-term reports are reviewed weekly to prune waste, bids are adjusted to hit your target cost-per-lead, and underperforming ad copy is replaced.

5
Monthly reporting & scaling

We report cost-per-lead and ROAS against your targets, then scale budget into what's working and cut what isn't.

Tools & Platforms We Use

Google Ads ManagerGoogle Analytics 4Google Tag ManagerGoogle Merchant Center (Shopping)Looker Studio reporting

Related Services

Digital Marketing ServicesSEO ServicesAnswer Engine Optimization (AEO)Generative Engine Optimization (GEO)Meta Ads ManagementLinkedIn Ads Management

Frequently Asked Questions

What's a realistic budget to start with Google Ads?
It depends heavily on your industry's cost-per-click, but most businesses need at least ₹30,000-50,000/month in ad spend to gather enough data for meaningful optimization. We'll give you a specific recommendation based on your industry's CPCs during the free account audit.
How is Performance Max different from Search campaigns?
Performance Max is Google's automated campaign type that serves ads across Search, Display, YouTube, Gmail, and Maps from a single campaign, optimized by machine learning toward your conversion goal. It can extend reach efficiently, but needs clean conversion data and clear asset guidance to avoid wasting spend — we set it up alongside, not instead of, targeted Search campaigns.
Do you require a long-term contract?
We recommend a minimum 3-month engagement because Google Ads campaigns need that long to exit the learning phase and gather statistically meaningful data — locking in for a shorter window usually means judging the campaign before it's had a fair chance.
Can you manage an existing account instead of starting from scratch?
Yes — most new clients come to us with an existing account. We start with a full audit to find wasted spend and tracking gaps before changing anything, so you can see exactly what wasn't working.

Industries We Serve With This Service

home Real Estateshopping-cart E-Commercegraduation-cap Educationlandmark FinTechhotel Hospitality