Gentech
Digital Marketing

LinkedIn Ads Management

B2B lead generation campaigns targeted by job title, company size, and industry — built for pipeline, not vanity engagement.

LinkedIn Ads Built For B2B Pipeline

LinkedIn is the only major ad platform with reliable B2B firmographic targeting — job title, seniority, company size, industry — but its cost-per-click punishes generic campaigns hard. We build Lead Gen Forms and Sponsored Content around a specific buyer persona and a specific offer, with account-based targeting for high-value target lists, so spend goes toward decision-makers who can actually buy.

Why It Works

Targeting no other platform can match for B2B

Job title and company-size targeting means your ad spend reaches actual decision-makers, not a broad consumer audience filtered down after the fact.

Leads land in your CRM, not a spreadsheet

Lead Gen Form submissions are wired directly into your CRM so sales can follow up within minutes, not after a manual export.

Account-based targeting for high-value accounts

For businesses selling into a defined list of target companies, we run ABM campaigns that concentrate spend on those accounts specifically, instead of a broad industry net.

How We Work

1
ICP & target account definition

We define your ideal customer profile precisely — job titles, seniority, company size, industry — and, for ABM, a specific target account list.

2
Offer & funnel design

LinkedIn's high CPCs mean a generic "contact us" ad rarely works — we design a specific offer (case study, demo, gated report) suited to a cold B2B audience.

3
Campaign build & Insight Tag setup

Sponsored Content, Message Ads, or Lead Gen Forms are built around the offer, with the LinkedIn Insight Tag and CRM integration configured so every lead is tracked end to end.

4
Launch & bid optimization

Campaigns launch with conservative budgets to establish cost-per-lead benchmarks, then scale into what's converting.

5
Lead handoff & reporting

Qualified leads flow into your CRM with source tracking intact, and we report cost-per-lead against your sales team's actual pipeline data, not just LinkedIn's platform metrics.

Tools & Platforms We Use

LinkedIn Campaign ManagerLinkedIn Insight TagLinkedIn Lead Gen FormsHubSpot / Salesforce CRM integrationSales Navigator (ABM list building)

Related Services

Digital Marketing ServicesSEO ServicesAnswer Engine Optimization (AEO)Generative Engine Optimization (GEO)Google Ads ManagementMeta Ads Management

Frequently Asked Questions

Why are LinkedIn Ads more expensive than Facebook or Google?
LinkedIn's cost-per-click is typically 3-5x higher than Facebook because you're paying for precise B2B firmographic targeting — job title, seniority, company size — that no other major platform offers at the same accuracy. It's expensive per click but efficient per qualified lead when targeted correctly.
Is LinkedIn Ads worth it for a small business?
It depends on your deal size. LinkedIn's cost-per-lead makes the most sense when your average deal value is high enough to absorb it — typically B2B services, SaaS, or enterprise sales rather than low-ticket consumer offers, where Meta or Google usually perform better.
What's the difference between Sponsored Content and Lead Gen Forms?
Sponsored Content sends clicks to your website or landing page. Lead Gen Forms capture leads directly inside LinkedIn using pre-filled profile data, which typically produces a lower cost-per-lead but requires your sales team to follow up fast since the prospect never visited your site.
Can you target a specific list of companies?
Yes — this is Account-Based Marketing (ABM), where we upload a defined list of target companies and LinkedIn serves ads only to people at those specific accounts. It's well suited to businesses with a small, high-value target account list rather than a broad industry.

Industries We Serve With This Service

landmark FinTechfactory Manufacturingtruck Logisticsusers HR & Staffing