Gentech
Our Service

Custom CRM Development

Quick Answer

We build custom CRM systems around your exact sales process — pipelines, roles, reporting and integrations, without per-seat licensing or vendor lock-in.

Custom CRM Development for How Your Team Sells

Off-the-shelf CRMs make your team adapt to their workflow. We build the opposite: a CRM shaped around your actual lead sources, qualification steps, handoffs and reporting.

The system covers lead capture, pipelines, tasks, roles and permissions, notifications, dashboards and integrations with WhatsApp, email, calling and your existing tools. You own the code and the data, so there are no per-seat fees and no vendor deciding what changes next.

We start by mapping your sales process and the reports leadership actually needs, then build the smallest system that runs it well. The result is software your team uses because it matches the job, not because they were told to.

Why It Works

Built around your process

Every pipeline stage, custom field and permission maps to how your team actually sells — nothing to configure around.

No per-seat licensing

Own the system outright instead of paying recurring per-user fees that scale with your headcount.

Full data ownership

Your customer data lives on infrastructure you control, not a third-party vendor's servers.

One source of truth

Lead, conversation and deal history in one place, connected to WhatsApp, email and calling.

How We Work

1
Process mapping

Map lead sources, stages, handoffs, roles and the reports leadership needs.

2
Prototype

Build the core screens and pipeline with real data so the team can react early.

3
Build and integrate

Add permissions, automations, dashboards and the communication tools you use.

4
Launch and iterate

Migrate data, train the team and improve the workflows that get the most use.

Tools & Platforms We Use

Next.jsReactTypeScriptNode.jsPostgreSQLTursoAWSCloudflareWhatsApp Business APITwilioRazorpayHubSpot / Zoho migration

Frequently Asked Questions

How is a custom CRM different from CRM automation?
CRM automation adds AI-powered workflows on top of a CRM you already use, like HubSpot or Salesforce. A custom CRM is a system we build from scratch when an off-the-shelf tool doesn't fit your process or gets too expensive to license at your scale.
Can it integrate with WhatsApp, calling, or email tools we already use?
Yes. We build in integrations with the communication tools your team already relies on, so the CRM becomes the single source of truth instead of one more disconnected tool.
How long does a custom CRM build take?
A standard custom CRM typically takes 6 to 10 weeks depending on the number of pipelines, integrations and user roles involved.
Can you migrate data from HubSpot, Salesforce or Zoho?
Yes — we migrate contacts, companies, deals, notes and attachments, then run a parallel period before switching over.
What does a custom CRM cost?
Most builds fall between ₹6-20 lakh depending on pipelines, roles, integrations and migration scope. We quote a fixed discovery and phased build.